Since I can remember, I have had lots of ideas for my own business. There were so many ideas that at times I seriously considered to become a broker for business ideas. But with the advertising agency JuniorSenior I came pretty close. There is almost nothing I like better than develop creative concepts and solutions for businesses and ensure that their sales improve. And I am proud that we succeed at that quite well.

But still now and then the business ideas keep popping into my head...

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I am reading the book “Yes! 50 secrets from the science of persuasion." It contains great number tricks and tips to convince others that you are right, to sell your products and services better, to make people spend more money (or to make sure you as a consumer don’t make others influence you to buy more;-), to get more cooperation from your children, and many more.I myself am mainly persuaded when feelings are involved (the kinesthetic type) and therefore one study in the book interest...

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Most people lead their lives by focussing on others instead of themselves. An unpleasant phonecall can keep you angry or frustrated for hours. You do not say what you think, because someone else might interpret it differently. You are afraid of something that might happen to you in the future. What is it that makes us feel and behave like this? 

Our behaviour is lead by our subconscience. Our subconscience is programmed by our experiences, a bit like a computer. And these experiences influence...
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